That's Where You Come In


"That's where you come in."


"Now, this is the important part in my story which concerns you."


People usually use this expression to transition to a part of a

story which directly impacts listeners. As such, this expression 

is intended to engage listeners. and motivate them to act.


Rhea:      "O.K., so we need to do a SWOT analysis for our presentation.”

Bob:         "What's that?"

Jimmy:   "The Strengths, Weakness, Opportunities, and Threats of an organization.”

Kim:         "I've got Strengths."

Jimmy:   "I'm doing Weaknesses.”

Rhea:      "I'm going to cover Opportunities. That's where you come in, Bob. You've got Threats."

Bob:         "Great. We have a week before the assignment is due, right?" 

Rhea:      "Yes. Next, we have to pick a company for our analysis."


1. Literature Reference: Author Alexis Schaitkin uses this expression in a 2018 short story for Ecotone, "Natural Disasters," to describe a job offer: "'The job is this,' she said. 'Every listing needs a description for the brochure. I hate writing and I'm not good at it. I've always done it myself but I want to stop. That's where you come in -I hope.'"  

2. Media Reference #1: Journalist Tacey Rychter uses this expression in a March 19th, 2020 article for The New York Times, entitled "36 Hours in … Wherever You Are? We’re Turning to Our Readers,"  to invite readers to contribute their travel stories: "While traveling for fun is not an option now, we’re inspired by the enduring spirit of discovery, curiosity and creativity. And that’s where you come in. We’d like to create a special '36 Hours in Wherever You Are' —the first reader-generated column in its long history." (https://www.nytimes.com/2020/03/19/travel/36-hours-readers.html)

3. Media Reference #2: Journalist Steve Inskeep uses this expression in a December 9th, 2016 NPR piece ("A Lifelong Secret: Can You Help This Ailing 94-Year-Old Man Make Amends?") to encourage the audience to come forward with information on an individual: "This is only half the story because Joseph doesn't remember Pearl's last name, doesn't know what happened to her or her family, which is where you come in, ladies and gentlemen, because Joseph Linsk grew up on Atlantic Avenue in the uptown section of Atlantic City in the early 1930s. And maybe you have some knowledge that can help. If you think you know who Pearl was or know someone related to her, contact StoryCorps at npr.org/storycorps." (https://www.npr.org/transcripts/504828481) (At 2 minutes and 32 seconds into the broadcast.)

4. Media Reference #3: Michael Mando's character of "Nacho Varga" uses this expression in season 2, episode 4 of the television series Better Call Saul ("Gloves Off") to describe a plan: "Collect the cash, count it, lie detector, one at a time, guy comes in, transacts, then the next. Then, when we're done, Tuco gets in his car, I get in mine. Boom. We go our separate ways. That is where you come in. You see him packing up, wsssh, drive over. Pull up in the spot next to Tuco's. Pop. Head shot. Roll out. Easy. I-40 onramp is eight blocks up. You're in the wind before anyone has time to blink." (At 8 minutes and 27 seconds into the episode.) (Originally aired March 7th, 2016.)

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